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What Is the Basic Attention Token BAT? The All-Encompassing Guide

What is Basic Attention Token

They’re bringing in their established clientele and professional connections to help the startup expand. The extent to which a token or coin is actually used is one of the many elements that determine its value. A token’s value increases in proportion to the number of its supporters.

What is Basic Attention Token

Basic Attention token [BAT] has such a high-quality team that it is not a matter of IF they will disrupt digital advertising or not, but WHEN. BAT could genuinely be one of the most revolutionary projects out there. Let’s hope that they can carry their positive momentum and give us a product we will widely use in the future. We cannot let anyone exploit a user’s private data to be used by someone else. At the end of the day, this kind of irresponsible behavior from the platforms is not right for the advertiser, the users, or the publishers.


Basic Attention Token is considered a pretty solid long-term investment that you can consider. Because this project has overcome the disadvantages of digital marketing by accurately identifying user behavior, while complying with the privacy and anonymity of users. We can trace the beginning of the BAT token back to May 31, 2017 – the ICO start date. At a price of 0.3 USD and accepting Ether, the project raised 35M USD in the first 30 seconds of the launch. The popularity of the product may be due to one of the founders being Brendan Eich – the inventor of the JavaScript language and co-founder of Mozilla and Firefox.

What is Basic Attention Token

This type of model could create a more favorable space for rewarding the most useful content on the Web. Digital advertising is broken and Brave has developed a new, blockchain-based model to fix it. Brave actively blocks ads, malvertisements, and trackers so your browsing activity is safe, private, and fast. The Brave browser is built using Chromium, the open-source software that powers Google Chrome so all your favorite plug-ins and extensions work seamlessly.


He claimed that this fundamental «conflict of interest» was to blame for the perpetual game of cat and mouse between advertisers and users. When users watch sponsored content, Brave rewards them with Basic Attention Token. Users have the option of exchanging it for cash or storing it in a virtual wallet. Furthermore, Basic Attention Token can be traded on various exchanges.

  • Over 2,500 campaigns have been started on the site from more than 190 different countries since it first went live.
  • Armed with this information, advertisers can create better marketing campaigns and budget better.
  • Basic Attention Tokens were pre-mined prior to the token sale in 2017.
  • That means you can trade your time for BAT by simply watching advertisements.
  • Publishers could also incentivize users to download their app with BAT.

In essence, publishers put out the content they create online then advertisers go to the publishers and offer a number of BATs as payment. In turn, users receive some BATs for participating in the exchange. Once the exchange is completed, users can either donate these tokens to publishers, use them on the platform or sell the tokens on a crypto exchange. There are a number of issues with this current model that are also harmful to publishers and advertisers.

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That means you can trade your time for BAT by simply watching advertisements. «Pump and dump» schemes constitute the vast majority of the digital currency market. While investors wait for their initial coin offering (ICO) funds to be returned, they shut down. The advertising ecosystem that BAT is building is a bold step forward for the cryptocurrency industry. The creators of BAT are seeking to improve the way that advertising is conducted in the digital age.

As for advertisers, this solution affords them clearer insights into the effectiveness of their advertisements. With this system, Brave believes that users can shield themselves from fraudulent advertisements. In addition to this optimized privacy feature, you get to receive rewards denominated in BAT when you view ads. The Brave browser is constantly monitoring your attention to see what are the kind of content you are spending most of your time on. Since the browser uses the blockchain to keep track of all this data, it is impossible to tamper with it. Users don’t have any real incentive to watch any of the ads and the platforms take away most of the revenue from publishers and advertisers.

What Is Basic Attention Token (BAT)?

This ensures the validity and permanence of Basic Attention Token transactions. Transactions are effectively irreversible once confirmed on the network. Brendan Eich and Brian Bondy created Basic Attention Token, both of whom are veterans of the internet browsing software sector.

What is Basic Attention Token

None of this ever reveals someone’s browsing history or preferences. Brave Rewards uses an anonymous contribution system so that nobody can work out who supported which sites What is Basic Attention Token — only the totals for each site. Likewise, the information Brave Ads to decide which ads to show stays safely on your device and is never shared with anyone, even Brave.

It’s influenced by various factors, such as regulatory news, market sentiment, technological advancements, etc. Investors and potential BAT holders are strongly encouraged to conduct their own research and consider their financial situation before investing. Eich acknowledged the importance of a free and open internet, but he also noted that commercial websites can’t thrive without advertising.


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